SmartWool® was founded by ski instructors wanting to keep their feet warm on the slopes. After testing and trying many products, they pioneered soft, non-itch wool that doesn't shrink when it's washed. Its easy care and luxurious comfort has transformed wool products.
At Rocky Mountain Socks we love the feel of SmartWool® and think you will too. When you hear the word "wool" you think of a product that itches and shrinks and requires special care. You also think wool is not something you want on your feet all day. But once you try SmartWool®, you will never feel the same about wool again. SmartWool® keeps your feet warm and comfortable and dry in mixed weather. It's definitely not the wool your parents wore. |